Knowing the right sizes and ratios of all your social media images will help you avoid pixilation, stretching or dodgy crops in the wrong places.
When it comes to image sizing, it’s important to make sure you don’t upload anything with too few pixels as it will look unprofessional and blurred. Similarly, uploading a good quality image with completely the wrong proportions will lead to cropping or stretching, resulting in unbalanced or fuzzy visual content.
It’s a great idea to get to know the ideal sizes and ratios for all the platforms you use, so you can optimise your content to suit them. So to save you from having to sift through every network’s helpdesk to find their recommendations, we’ve collated everything you’ll need in this one simple guide.
Remember! Ratios are displayed as ‘width : length’
Instagram Image Sizes & ratios
Quick social media image sizes
We go into more detail for every single network below, but here are some quick tables of the sizes and ratios you’ll need most often.
Personal profile image
Recommended image size: 300 x 300 pixels
Aspect ratio: 1:1 (account for circle cropping)
Maximum image size: 7680 x 4320 pixels
Maximum file size: 10MB
Personal background image
Recommended image size: 1584 x 396 pixels
Aspect ratio: 4:1 (landscape)
Maximum file size: 8MB
Top tip: Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalising.
Company logo image
Recommended image size: 300 x 300 pixels
Aspect ratio: 1:1 (square)
Minimum image size: 60 x 60 pixels
Maximum file size: 4MB
Company cover image
Recommended image size: 1128 x 191 pixels
Maximum file size: 4MB
Top tip: Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.
Shared image or link
Recommended image size: 1200 x 627 pixels
Aspect ratio: 1.91:1 ratio (landscape)
Minimum image size: 200 pixels wide
Top tip: If the image width is less than 200 pixels wide, it will appear as a thumbnail on the left side of the post.
Story image
Recommended image size: 1080 x 1920 pixels
Aspect ratio: 9:16 (portrait)
Top tip: You can save individual posts from your Story within 24 hours of publishing.
Life tab – main image
Recommended image size: 1128 x 376 pixels
Aspect ratio: 3:1 (landscape)
Top tip: The life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.
Life tab – company photos
Recommended image size: 900 x 600 pixels
Aspect ratio: 3:2 (landscape)
Top tip: The life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.
Profile image
Recommended image size: 400 x 400 pixels
Aspect ratio: 1:1 (account for circle cropping)
Minimum image size: 200 x 200 pixels
Maximum file size: 5MB
Top Tip: Your image needs to be recognisable on your followers’ stream as they’re scrolling through, so make sure you pick something that stands out.
Cover image
Recommended image size: 1500 x 500 pixels
Aspect ratio: 3:1 (landscape)
Maximum file size: 5MB
Top tip: Keep in mind that the way header images display changes depending on the monitor and browser.
Image post
Recommended image size:
- Tweets with a single image – 1200 x 675 pixels
- Tweets with 2 images – 700 x 800 pixels per image
- Tweets with 3 images – Left image: 700 x 800 pixels / right images: 1200 x 685 pixels
- Tweets with 4 images – 1200 x 600 pixels per image
Aspect ratio: 16:9 (landscape)
Minimum image size: 440 x 220 pixels
Maximum file size: 5MB
Link share
Recommended image size: 1200 x 628 pixels
Aspect ratio: 1.91:1 (landscape)
Story image (Fleet)
Recommended image size: 1080 x 1920 pixels
Aspect ratio: 9:16 (portrait)
Profile image
Recommended image size: 180 x 180 pixels
Aspect ratio: 1:1 (account for circle cropping)
Cover image
Recommended image size: 1200 x 675 pixels
Aspect ratio: 16:9 (allow for cropping top & bottom – see diagram below)
Minimum image size: 400 x 150 pixels
Maximum file size: 100KB
Top tip: The aspect ratio for Facebook cover images varies depending on the device. Use the diagram below to make sure nothing important is cropped out.
Image post
Recommended image size: 1200 x 675 pixels
Aspect ratio: 16:9 (landscape)
Minimum image size: 600 x 315 pixels
Link share
Recommended image size: 1200 x 628 pixels
Aspect ratio: 1.91:1 (landscape)
Story image
Recommended image size: 1080 x 1920 pixels
Aspect ratio: 9:16 (portrait)
Minimum image size: 500 pixels in width
Top tip: For Stories with text, consider leaving 14% of the top and bottom text-free (that’s 250 pixels). That way any call-to-action won’t be covered by your brand’s profile photo or buttons.
Video
Aspect ratio: Facebook supports a range of aspect ratios from 16:9 to 9:16, but vertical video formats (4:5, 2:3 & 9:16) are most engaging, since most people hold their phone upright.
Top tip: When you create a video asset for Facebook, design for mobile first. The diagram below gives an idea of how each ratio will display on a mobile device.
Profile image
Recommended image size: 320 x 320 pixels
Aspect ratio: 1:1 (account for circle cropping)
Feed image
Recommended image size: 1080 x 1080 pixels (for portrait or landscape images – width 1080, height between 566 & 1350 pixels)
Aspect ratio: 1:1 (or anywhere between 1.91:1 and 4:5)
Top tip: If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio. Any images that are not 1:1 will be centre-cropped to square in your gallery, so bear this in mind when uploading landscape or portrait images.
Story image
Recommended image size: 1080 x 1920 pixels
Aspect ratio: 9:16
Minimum image size: 600 x 1067 pixels
Top tip: If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank. Instagram Reels use this same sizing.
Video
Aspect ratio: Instagram supports a range of aspect ratios from 16:9 to 9:16, but vertical video formats (4:5, 2:3 & 9:16) are most engaging, since most people hold their phone upright.
Top tip: When you create a video asset for Instagram, design for mobile first. The diagram below gives an idea of how each ratio will display on a mobile device.
Special note about Infographics:
There is no set aspect ratio for infographics, however we strongly recommend you use a maximum of 1:2. Any taller than that and your image becomes annoying to scroll through, especially on mobile.
